Digital Design
Client: Pepperdine University
Website Re-Design
Pepperdine University is a private college located in Malibu California. The university is comprised of an undergraduate liberal arts school: Seaver College, and four graduate schools: Caruso School of Law, Graduate School of Education and Psychology, Graziadio Business School, and the School of Public Policy.
Role: Lead UX/UI Designer
The Need
Ensure the website design and layout was up-to-date to provide assurance that Pepperdine is on top of latest trends and technologies. Provide smooth customer experience across platforms. Improve SEO. Optimize page load speed. Improve UX/UI design. Ensure site is WCAG 2.1 AA compliant.
The Challenge
Design and implement a mobile-first responsive layout that maximizes screen real estate across devices. Maintain a clean, modern aesthetic while reducing visual clutter and improving overall usability. Refine the brand color palette to meet accessibility standards. Update and properly optimize all imagery for web performance. Establish a standardized icon library to enhance consistency and improve site load efficiency.
The Solution
Leveraging analytics, heat mapping, click tracking, and industry best practices, the redesigned website delivers a layout informed directly by user behavior and stakeholder feedback gathered during discovery and development. The solution prioritizes usability, performance, and visual clarity through a mobile-first, data-driven approach, ensuring design decisions are rooted in research and aligned with real user needs.
Design Elements
Photography: New impact images were selected based off heat mapping analytics. Photography features bright and airy style photos focusing on the human experience. All images were resized for web to increase page render time.
Color palette: Additional secondary colors were thoughtfully selected, and added to official brand color palette.
Iconography: The website redesign propelled the establishment of selecting and implementing a standard icon library. This icon library is consistently used across all marketing platforms. Increased use of icons provided quicker page load time, stronger user recognition, and increased visual communications.
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Client: Pepperdine University
Mobile Design
A mobile app offers the unique advantage of capturing immediate, direct engagement with its users. The Pepperdine mobile app supports students by providing access to campus events, critical academic updates, advising reminders, and class information.. The primary objective of the redesign was to refresh the user interface to align with the updated visual identity of the Pepperdine website, including its color palette and iconography. Design execution was completed within the structural constraints of the MODO Labs platform.
Role: Lead UI Designer
